9 Practical Strategies for Improving Readability

Learn what is readability score, how to identify along with practical tips for improving readability of your content.

By:   Katie Piper, Published on: 2024-01-10, Last Updated: 12-01-24

Reviewed by: Allison Hott

Table of Contents

Whether you're a blogger, marketing content creator, or educator, you want your writing to resonate with readers. But complicated language full of specialist terminology can confuse audiences and cause them to lose interest quickly. This is where readability scores come in handy.

Readability scores use factors like word length and sentence complexity to rate how understandable a piece of content is. The higher the score, the easier your text is to consume for a wider range of readers. Improving readability has tangible benefits:

  • Increased reader comprehension and engagement
  • Expanded reach to different education levels and backgrounds
  • Better rankings and click-through rates if you're creating online content

Yet many writers struggle to objectively evaluate their own work's clarity. Niches like technology and academia are notorious for complex writing that can intimidate general readers. And lengthy, dense paragraphs are rampant even in mainstream publications.

The good news? With some focused effort, you can train yourself to boost readability scores. This guide will explore actionable tips on:

  • How readability formulas work
  • Editing for simplicity without losing meaning
  • Formatting content for maximum skimmability

Follow along for down-to-earth advice on crafting content that informs, engages, and satisfies at-a-glance readers. Let's cut through the complexities so your writing style reaches as wide an audience as possible!

Understanding Readability Formulas

Not all readability metrics are created equal. There are a handful of formulas content creators rely on to grade their writing. While a blessing for editing clarity, these formulas can also cause confusion. Let's break down some popular options and how to apply them effectively:

Flesch-Kincaid Grade Level formula

The Flesch-Kincaid Grade Level formula outputs a numeric score along with U.S. grade levels. So a score of 7 means readable by seventh graders. This scale is widely recognized but focuses solely on word and sentence lengths.

The closely related Flesch Reading Ease formula uses the same factors but rates on a 100-point scale - higher is easier to read.

Gunning Fog Index

The Gunning Fog Index throws syllable counting into the mix for close Text scanning. A "foggy" score over 12 generally means revising for simplicity. SMOG takes an unusual approach by assessing sentence lengths near the beginning, middle, and end of content samples. So results rely heavily on spacing difficult passages evenly.

How should creators interpret these mathematical outputs? Use readability formulas as a starting point rather than rigid targets. Consider your actual target audience's knowledge when goal-setting.

For example, tech content readable at a college sophomore level may suffice versus elementary school level. Finding the right clarity balance takes experimentation and empathy for readers’ needs.

Targeting Your Audience

Content creation can feel like aiming in the dark – throwing words out into the void and hoping someone catches them. But what if you could illuminate your target audience, understand their reading level, and craft words that dance with their understanding?

Welcome to the art of targeted writing, where clarity and engagement ignite like fireworks in the minds of your readers.

1. Identifying your target audience and their reading level

First things first, who are you whispering to? Identify your tribe, those souls who vibrate with your topic. Are they curious newcomers or seasoned veterans?

Are they casual scrollers or deep-diving researchers? Once you've unearthed their demographics, imagine their reading glasses perched on noses, fingers tracing lines on screens.

That's your ideal reading level – a sweet spot where information flows like honey, not molasses.

2. Balancing readability with vocabulary complexity for specific fields

Of course, not all fields wear the same reading level. A scientific paper wouldn't apologize for its jargon, just as a children's book wouldn't lecture in complex sentences.

The key is balance. Think of vocabulary as spices: a dash can awaken the palate, but a handful overwhelms the dish.

Use technical terms judiciously, like exotic seasonings, letting their precise flavors accentuate the core message.

3. Avoiding jargon and technical terms without dumbing down content

Remember, "simple" doesn't mean "shallow." You can avoid jargon without sacrificing depth. Think of it like explaining a scientific discovery to a child – the magic is still there, even without the dense equations.

Use vivid imagery, relatable metaphors, and storytelling to paint vibrant pictures on your readers' minds. They'll leave not just understanding, but enriched, with a newfound appreciation for the complexity you unveiled in its most captivating form.

So, the next time you sit down to write, don't aim blindly. Find your audience, tune into their reading level, and wield your words like a master chef, balancing complexity with clarity and sprinkling in just the right touch of accessibility.

Your readers will thank you for speaking their language, not just using it. Now go forth and write something that resonates, not just echoes.

Practical Strategies for Improving readability

Remember, good writing isn't about showing off big words – it's about making your message clear and interesting for everyone.

Think of it like magic: you want to wow your readers, but not by pulling rabbits out of hats (unless, of course, that's your actual topic!).

Here are some simple tricks to make your words work their magic:

1. Sentence Structure

1.1 Keep it short and sweet

No need for marathon sentences! Break things down into smaller, easier-to-understand chunks. Imagine each sentence is a bite-sized snack, not a whole buffet.

1.2 Mix it up

Don't be afraid to throw in some variety. Use a mix of short and long sentences to keep things interesting, like adding different instruments to a song.

1.3 Speak up!

Use active voice instead of passive voice. You want your writing to have a strong, confident voice, not whisper in the shadows.

Our rewording sentence tool can help you make your sentences better, unique and more engaging.

2. Word Choice

2.1 Simple is best

Don't reach for the dictionary every time you write. A simple word that gets the message across is always better than a fancy one that leaves everyone confused.

2.2 Spice it up (but not too much)

You can still have fun with your words! Swap out common words for interesting synonyms, like adding spices to your food. But remember, too much spice can ruin the dish!

2.3 Show, don't tell

Use concrete nouns and strong verbs to paint pictures in your reader's mind. Instead of saying "The cat moved," say "The tabby tiptoed silently across the room." Now you can see the cat, hear its paws, and feel the suspense!

3. Paragraphing and Flow

3.1 Short and focused 

Think of paragraphs like paragraphs! Each one should have a clear main idea, like a chapter in a book. No need to cram everything into one giant block of text.

3.2 Signposts for the lost

Use bullet points and numbered lists to highlight important points and make it easier for your readers to follow along. Imagine them as helpful signs on a trail, guiding them through the forest of information.

3.3 Smooth transitions

Make sure your paragraphs flow smoothly from one to the next. Use transition words like "however," "therefore," or "in addition" to help your readers see the connections between your ideas.

Remember, writing is like a conversation, not a lecture. You want to engage your readers, not leave them scratching their heads. Keep it clear, keep it interesting, and let your words work their magic on everyone!

Tools and Resources

Writing doesn't have to be a solo adventure. There are many helpful tools and resources for you to make your writing shine. Think of them as your writing sidekicks, always ready to lend a hand and make your words the best they can be.

1. Readability Checkers

These are like tiny text detectives! They scan your writing and give you a score on how easy it is to understand.

Imagine it as a reading level ruler – if it says your writing is like a college textbook, maybe try shortening sentences or swapping out some fancy words for simpler ones.

Readability checker tool can quickly tell if your content is easier to read. You can further fine tune your content if its readability is difficult.

2. Grammar and Style Guides

Think of these as your friendly grammar police (but the nice kind!). They'll help you catch typos, fix misplaced commas, and make sure your sentences flow smoothly.

With a grammar checking tool, you can instantly proofread your content as it points out areas where you can tighten things up and make your writing even clearer.

3. Visuals and Formatting

Words are awesome, but sometimes a picture tells the story even better. Think of adding pictures, charts, or even fun infographics to break up text and make tricky things easier to see.

Websites like Canva and Piktochart are like your personal design studios, helping you create eye-catching visuals that make your writing pop. And don't forget formatting! Headings, subheadings, and bullet points are like signposts in your text, guiding your readers smoothly through your ideas.

Remember, the best writers know how to use the right tools for the job. So don't be afraid to experiment with different resources and find what works best for you.

With a little help from your writing sidekicks, you'll be crafting content that's not just easy to read, but also fun and engaging for everyone. Now, go forth and unleash your inner word wizard!


I discuss readability score, its impact and how useful it is for the audience. Besides telling these things, I also provided practical strategies that can help you improve your readability score. I hope this article will help you in making your content stand out and easier for your audience. Cheers!